is a way to optimize a websiteto be in the first page of search engines (like Google) with the keyword certain. For example, when you want to find information about the fried rice recipe Google, you will get a variety of related sites on fried rice on the first page, it's called sites relevant to the keyword. The function of the search engines for the Internet users are getting information required while for the site owner, you get visits (traffic) to in website. The first Google with certain keywords match the content of the website. Keep in mind, Google is not only "assess the feasibility" of your site to be in Google's first page of the home page or the front page, but on every page of the site. To a different page, you can enter on the first page of Google with a different keyword. Your site's ranking in search engines with specific keywords also called SERP or Search Engine Result Page. SERP you can see in Google's Webmaster Tools as I include drawing on the results of this test before. This free tool provided by Google and can integrate easily for your site. The goal of SEO is to make your site's pages are on the first page Google with the keywords that are relevant to site your content.
- a site on the first page if you must. But when it was done without following the rules and excessive, it will detrimental for the site.
- Google also said that does SEO justified, as long as it aims communicate the benefits of these sites to people who need them.
- Because in practice, many SEO practices are only aimed at making a site on the first page of Google without aiming to bring benefits for Internet users.
- Site as it is considered as a spam site. Sites like this often "in Kick "by Google along with the penalty system repair or Google algorithms.
What SEO purposes?
it should be realized that the optimization can not be done briefly, but gradual and takes time. Generally, SEO is done with 2 two ways:
- On Page SEO Optimization is done within your site. On Page related to content You create and also the settings of your website.
- Off Page SEO Optimization relating to building backlinks or links on other websites that heading to your site. How to create a backlink is called link building. This will be discussed more Detailed in chapter Off Page SEO.
How Do SEO?
While doing optimization, there are rules of the Google system that must be followed. This rule is formed from a Google algorithm. Google algorithm continues to grow each year to ensure that only
quality and relevant sites are able to be on the first page of Google. E This book discusses the algorithms just tactically. If you want to see updates Google algorithm, with detail, you can find here.
Optimization Google is violating the rules would be subject to penalties, namely decrease Page Rank and SERP these sites very much. Even some penalties create a site could no longer be on page
Google first. In this E Book you will only find ways in accordance with the rules
Google, often called White Hat SEO. Unlike the Black Hat SEO techniques are greatly affected by the update of Google algorithm. White Hat SEO techniques tend to be more secure, so you can
optimizing the long term without fear of penalty from Google.
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